The Name
AMSHIM
Albanian for eternity.
Not the everyday word — the literary one, the religious one, the word in jeta e amshuar.
It descends from the same ancient root as the Greek aion and the Latin aeternus. So the name arrives at the Alpha and the Omega from the other side of the same family of languages.
The mark reads LIMITLESS, which is the name said again in English.
“I am the Alpha and the Omega, the First and the Last, the Beginning and the End.”Revelation 22:13
About
AMSHIM — Albanian for eternity — makes sacred icon apparel. Every piece starts from a painted or engraved icon, printed at the size it was drawn and placed by measurement rather than by eye, so what you wear is the art and not a shrunken copy of it. The seal on each garment reads LIMITLESS — alpha and omega, the beginning and the end. Just below the collar, where you feel it before anyone reads it, nearly every piece carries the same line: Wear your devotion quietly. Printed one at a time, for adults and for children, on washed black and on bone.
Wear your devotion quietly